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Public Health and Sport Sciences

MISFIT: Maximising Inclusiveness in Sports through Female-centric Innovation and Technology

Project lead: Dr Sharon Dixon

Other project staff: Dr Jo Reeves

Despite the well-documented benefits of regular participation in physical activity, including improved physical and mental health, women are not well-supported in continuing in sport and exercise as they age. In particular, a lack of understanding of the activity behaviours and the absence of gender- and age- specific equipment such as footwear, hamper inclusiveness. This project aims to contribute to supporting sustained physical activity in a population that has been underserved by research in this area.

Researchers at the University of Exeter are working with industry partners KYMIRA and CPI to deliver a wearable activity monitoring system customised to the needs of older women. In collaboration with Ida Sports, a company that specialises in sports footwear for female participants, the new technology will be applied to the development of footwear.

Close up of a person's legs running on pressure plates, to measure how their feet are functioning

Researchers from VOICE, National Innovation Centre for Ageing, at the University of Newcastle are supporting user groups to understand user needs and requirements. Together with survey results and 3D footscans, these data are being used to tailor footwear designs to the requirements of active older women for multisport participation.

The two-year MISFIT project is supported by UK Research and Innovation (UKRI) funding as part of the Healthy Ageing Challenge, and builds on an Innovate UK Healthy Ageing Catalyst project with industry partner Cosyfeet.

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A 3D scan of a left foot with a data table. Data shown is: Foot Length: 240mm. Foot width: 88mm. Arch height: 15mm. Arch length: 171mm. Estimated shoe size: 5 UK